Hillary Power is the founder of River Day. She combines her reverence for deep human connection and passion for supporting authentic personal growth with more than a decade of experience building and scaling global social marketing departments at some of the biggest brands in the world and launching first-of-their-kind digital creative ventures.
Hillary is celebrated for the sustained impact she creates in people's lives. Her work has amassed millions of followers, billions of engagements, and broken through culture by every measure. She has won Webby Awards, Shorty Awards, YouTube Play Buttons and been honored by Fast Company’s Most Innovative Companies, Adweek’s Social Media Week, and the Sundance Film Festival.
Hillary has studied under her mentor, Paula Mallis, for more than six years and trained in circle facitiation with Kathy Harris. She holds an MFA from Columbia University and a BA from The University of Pennsylvania. Hillary lives in Los Angeles with her husband and two children. Their middle names are River and Day.
PROFESSIONAL EXPERIENCE
Founder & President, River Day —> 2023 - present
Global Head of Social Strategy and Infrastructure, YouTube —> 2022 - 2023
Global Head of Brand Social Marketing, Amazon Prime Video —> 2019 - 2022
SVP Digital, Super Deluxe, a subsidiary of Turner Broadcasting —> 2016 - 2018
Senior Video Producer, BuzzFeed —> 2013 - 2016
Assistant to the founders, BOND —> 2012
Assistant, Metro-Goldwyn-Mayer —> 2011